Writing a successful book marketing plan requires careful planning and execution. Building your unique author brand is essential for connecting with your target audience and promoting your work effectively. To help, we've provided 15 steps for effective book marketing, such as leveraging social media and promoting your book authentically. Additionally, 10 ways to define and understand your target audience, such as surveys and competitor analysis. Finally, 10 ways to build your author platform, such as creating a professional website and utilizing social media presence. Consistency, persistence, and a genuine connection with your readers are key to successful book marketing.